the Short-Run Publishing and
Family History Publishing Specialists

Marketing Your Short-Run Book

For many people, publishing a book is the first step towards achieving their life’s dream. The second step is often seeing their book available for purchase in bookstores and from online venues. While we’re never one to smash anyone’s dream, we help our clients understand the economic demands and financial repercussions of the sales channel. Understanding the economics involved with short-run publishing can dramatically affect your marketing decisions in regard to traditional sales channels. Creative Continuum stands as your advocate in the sales channel—we look out for your best interests and do our best to help you avoid unexpected circumstances.
The book ecosystem is composed of agents, brokers, distributors, reviewers, chain bookstores, independents, online retailers, and metadata warehouses. In the traditional market, each level of distribution takes their cut—bookstores take between 40% and 55% of the cover price. The economics of subsidized short-run publishing don’t readily work within the framework of the royalty ecosystem where break-even can occur only once thousands of books are sold. Most royalty book authors consider themselves lucky to see somewhere around 10% of the cover price.
“Our typical client with a commercial title publishes between 500 and 2,500 copies of their book,” relates Tom Underhill, Creative Continuum’s publisher. “The economics involved with short-run publishing create a situation that can dramatically affect your decision to market your book through traditional sales channels. If a short-run book with a $20 cover price costs $13 each to produce, the author will never make up the difference.”
Because of the short production runs, we recommend a more hands-on approach to marketing where a per-book profit of $7 makes good financial sense. Some of our authors have seen great results from creative guerilla marketing tactics where they have taken a hands-on role in marketing their book.

Marketing Programs

We offer three packages of marketing materials to help you promote your project.

Basic Reseller Channel Notification

Once we’ve published your book, we deliver your book’s unique ordering information—ISBN, Library of Congress number, publication date, physical dimensions, etc.—to a book metadata distributor. They distribute your information to booksellers around the world, as well as to the major online book retailers, such as and Barnes & Noble Online.

Basic Book Promotion Kit

For authors wanting a basic level of self-promotion, our Basic Book Promotion Kit includes the following:

Intermediate Book Promotion Kit

Authors taking a more hands-on approach to self-promotion, our Intermediate Book Promotion Kit includes the following:

Custom Book Promotion Kit

Authors taking a more hands-on approach to self-promotion, our Custom Book Promotion Kit begins with the following:
All you supply is the text for these items—our designers will adapt your cover and book artwork into your marketing kit. These packages make marketing your book a snap!

Lo-Cost/No-Cost Marketing Tips

Here’s some of our easy-to-do and low-cost marketing tips:
You never can tell who could be interested in buying your book!

Black Gold in California is a 8-page, 8.5"x5.5" book with saddle stitch binding published in 2003.

The Altered Reality of Terry Reinbold: Classic Automobiles is a 48-page, 8"x8" book with first edition paperback with a printed cover binding published in 2008.

SCGS Genealogy Jamboree 2006 Syllabus is a 154-page, 8.5"x11" book with paperback binding published in 2006.

Make Your Photos Zing! is a 62-page, 7"x10" book with spiral bound workbook with downloadable samples binding published in 2002.

Autobiography of Barbara Beebe is a 202-page, 6"x9" book with library edition hardback binding published in 1999.

Youth in Family History is a 88-page, 5.5"x8.5" book with paperback binding published in 2005.

Jurupa Family History Fair 2007 Syllabus is a 92-page, 8.5"x11" book with paperback binding published in 2007.

Orange Family History Fair 2005 Syllabus is a 144-page, 8.5"x11" book with paperback binding published in 2005.