the Short-Run Publishing and
Family History Publishing Specialists

Short-Run Publishing

Frequently Asked Questions

Creative Continuum creates some of the most affordable short-run book publishing solutions in the industry. Here are the answers to the questions we most commonly receive.
We’ve listed our top FAQs (Frequently Asked Questions) to help you make an informed decision regarding our short-run book publishing services.



 

What is short-run book publishing and why should I consider becoming a self-published author?
Self-publishing is one of the book publishing industry’s fastest growing segments. Authors find it attractive for many reasons. Unlike using traditional publishing companies, self-publishing with a short-run book publisher like Creative Continuum keeps the author in control of the entire creative and selling process.
Short-run book publishing means we produce a small number of books quickly and affordably, while maintain our high-quality standards. If you only need 100 books, Creative Continuum can publish them for you in as little as 6 weeks, depending on the services you need. If you need additional copies several months later, we can print them even quicker. Short-run book publishing minimizes your book storage requirements and keeps your financial investment much lower than a traditional run.
As a self-published author, you pay the full cost of producing your work and are responsible for marketing and distribution. The copyright, all finished copies and all money received from book sales are yours.
Traditional publishing houses are usually reluctant to accept first-time authors because of the unpredictablility of new book. Self-publishing with a short-run publisher allow you to test your book’s sales potential with a small quantity of books. Our full spectrum of services produces an attractive, professional book. The best salesperson for your book is always you, the author.


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Who would benefit from short-run book publishing?
Almost anyone can benefit from short-run book publishing.


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How does short-run book publishing work?
From start to finish or anywhere in between, Creative Continuum can handle the entire publishing process for you:
  1. To begin, we typeset your manuscript, design the cover, and assign the ISBN and Library of Congress number and produce the barcode that includes your retail price.
  2. To enhance distribution opportunities, we register your book with the Library of Congress and Books In Print.
  3. Once you approve the layout and cover, the files are sent to our state-of-the-art digital printing presses.
  4. We apply high-gloss, layflat lamination to your cover and then bind it to the text pages, creating the same softcover-style book you see in stores.
  5. We trim your book to the right size, package them in cartons, and ship your order to your door.
  6. We can prepare copyright forms for submission to the U.S. Copyright Office in Washington, DC, to ensure your hard work is protected.


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What makes Creative Continuum different?
We’re more than just a printing company. Our experience in the graphic design and publishing world—combined with our high-resolution printers and understanding of production and bookmaking—set us apart.
Creative Continuum specializes in high-quality, short-run book publishing. Our full-service production facility offers services often found only at the larger publishing houses. These services include


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Another publisher offer me a print on demand contract allowing me to print one book at a time. Should I do that?
Check the contract’s fine print and then do the math for yourself. you’ll probably end up paying more for a longer run you might not need.
Most print-on-demand publishers require you buy an initial design package that cost from several hundred up to several thousand dollars and then purchase 25 to 100 books at inflated prices, often 10% off the retail price of your book. Once they have your book in their system, you may wind up paying the single-book rate, even if you want to purchase large quantities.
Many of those companies set the retail price, which could negatively affect your sales. Creative Continuum’s short-run book publishing programs give you complete control of your book and are the best value in the industry.
Please see our page for more information regarding Print on Demand publishing.


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What about pricing? Who sets the retail price of my book?
Pricing is a delicate issue. If the retail price is too high, it could have a negative affect on your sales. If it’s too low, your per-book profit will be less than you deserve. Creative Continuum helps you to determine the retail price of your book, but the decision is ultimately yours to control.


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Short-run book publishing sounds to good to be true. What am I missing?
Short-run book publishing really is as good as it sounds. As today’s technology continues to advance short-run book publishing technology has never been easier or more cost-effective!


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Why can’t all publishers offer short-run book publishing?
Publishers want to maximize their profits and most companies make their real money by overselling you on quantity.
A typical publishing contract to print 2,500 books of 150 pages in length can total almost $9,000. In contrast, our short-run publishing services that include typesetting of 150 pages, cover design, and the first 100 books can total less than $2,000. Future reprints can cost even less!
You also need to keep in mind your hidden costs associated with a larger print run. Warehousing can eat up your garage or spare room. If you want to make changes to your book after the first run, you will have a lot of wasted books... and money! Short-run book publishing addresses all these issues and is often the most economical method to publish your book.


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Are short-run published book prices competitive?
There’s more to the cost of a book than the unit price you pay and Creative Continuum’s short-run book publishing will often save you money. Analyze the costs and be sure to factor in shipping, warehousing and printing books that may never sell.
Let’s assume you print 2,500 copies of your 150 page book at a base cost of $3.56 per book ($8,900 total, excluding shipping and warehousing).
Compare these costs with Creative Continuum’s short-run book publishing prices for a 150 page, 5.5x8.5 softbound book with a laminated cover.
The number of new books published each year continues to increase. Publishing industry statistics tell us that most books never sell more than 500 copies. Creative Continuum’s short-run book publishing system gives you the option to print smaller quantities and affordably test your market.


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Why should I pay for design when I can do it myself?
Visit the small press or short-run book publisher section of any book show and you’ll see too many covers designed by the author or someone who has never done a book cover. Open up any of these books and you’ll discover a book that was produced in a word processor. Creative Continuum believes you can (and do!) judge a book by its cover.
Companies that produce products invest heavily into the packaging. They shoot custom photography. The copy is professionally written and edited. An experienced designer produces the final artwork.
Let’s examine a few comparable scenarios
You get the picture! With each example above, the cost-savings is often not worth the loss of value and the same holds true for book design.
Don’t trust your book design to someone who just finished a basic PhotoShop or InDesign course at their local community college. Our experienced designers produce books that visually compete with the best produced by the major publishing houses.
We want you to be happy with your book. After all, when you’re presenting your book to wholesalers, distributors, retailers and purchasers, how many times do you get to make a good first impression?


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I am concerned about quantities to print. Will short-run publishing help?
Creative Continuum’s short-run book publishing system gives you the ability to print runs as small as 100 books. You can determine the market demand for your title before you invest in printing 1,000 or more books. See the example above for comparisons of per-book pricing and total production costs.


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What quality of book can I expect from short-run book publishing?
Your book will be of the same high quality found in the finest store/indexs. Our design packages include professional design and typography, and high-quality, full-color laminated covers.


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Does the cost per book go up on smaller print runs?
While smaller book runs usually do cost more per book than larger print runs, your total investment is often much less.
A smaller book run can build confidence because you don’t have to risk an initial large investment. Shorter runs also allow you to fine-tune your message before committing to a larger and more expensive book run. See our example on competitive pricing for a full description.


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If short-run book publishing cost more per book, why should I print a smaller run?
Most authors have difficulty determining whether their book will sell 100 copies or 250,000. Short-run book publishing gives you the ability to test your market with a smaller investment.
It’s a system trusted by large corporations, such as Taco Bell or Subway Sandwiches. All major corporations test market each new product they develop. Once the company has determined the success of their new product, they decide the most profitable path to take.


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May I alter or rewrite portions of my book after it is printed?
Absolutely! When you contract with Creative Continuum for short-run publishing, we specificy our charges for corrections and changes so you know what to expect. The flexibility to tailor and revise your book’s content with a shorter publishing run is yet one more advantage of Creative Continuum’s short-run publishing system.


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What do we do if I sell my books quickly and need more books quickly?
This is the beauty of short-run publishing: We can produce your books quickly. The exact turnaround time depends on the number of revisions you want to make and the print quantity.


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What happens if I want to take my short-run book publishing success and print a large run?
No problem. All of our publishing files are in state-of-the-art computer software files that translate easily to most press environments. In most cases, there are no additional setup fees or alterations necessary. In addition to providing you with a PDF you can send to another printer, let us know how many books you want and we’ll also provide a quote for the quantities you need. In many cases, our production environment is cost-effective with many other printing companies’ pricing.


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Yesterdays Forever is a 296-page, 6"x9" book with library edition hardback binding published in 2011.



Genealogy, the Internet and You is a 57-page, 5.5"x8.5" book with paperback with data CD binding published in 2003.



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